From the latest issue of Science:
Warm Drink--Warm Thoughts
The priming of attitudes, beliefs, or behaviors has become an active area of research, both for the remarkable range of situations under which it can be demonstrated and for the insights into unconscious cognitive processes. In many cases, the unconscious cognitive system is activated via semantic, stemword completion tasks, with a subliminally introduced belief (for example, feeling old) buried among a variety of other, unrelated characteristics. Williams and Bargh (p. 606) describe a situation in which a physical stimulus influenced people's judgments about interpersonal warmth, to the extent that subjects holding a warm cup of coffee would unwittingly make more prosocial (as opposed to selfish) choices.
No comments:
Post a Comment